Web to app ROI calculator
Put in your traffic and order numbers and see whether a converted app pays for itself — and how the converter route compares with hiring a developer.
What the numbers mean
- % who install — the share of monthly mobile visitors who install the app. Sites that promote the app in the header, emails and receipts get far more than sites that don't.
- Extra orders from app users — how much more often app users buy than mobile-web users, from the icon on the home screen and push notifications.
- Store fees — Google Play's one-time registration (Apple's yearly fee if you add iOS).
The model is deliberately simple. Once the app is live, replace the guesses with your own analytics.
Frequently asked
Is converting a website to an app worth it for a small business?
If customers return regularly — to order, book or read — usually yes, because a free converter keeps the cost close to zero. For one-visit sites, the return is small.
Read next
CompareConverter vs hiring a developerShould you convert your website with a tool or pay a freelancer or agency? Compare cost, time, ownership, maintenance and what each delivers for a website-based app.→CompareFree vs paid convertersCompare free and paid web to app converters: output quality, ads and watermarks, signing keys, native features, iOS, support and update costs over three years.→PlaybookRetention for converted appsWhy users uninstall converted website apps and how to keep them: fast first screen, reasons to return, useful push and day-1/7/30 retention.→