Feature

Monetising a converted app with AdMob ads

If your website earns from ads, its app can too — but AdSense tags inside a WebView aren't the way, and the placement rules are stricter than on the web.

Updated October 20262 min readwebtoappconverter.dev

Key takeawayIn a converted app, monetise with native AdMob units placed by the app shell — a banner at the bottom (above the tabs) and, sparingly, interstitials at natural breaks. AdSense on your web pages isn't designed for in-app WebViews, so many publishers hide web ads inside the app and use AdMob instead. Publish an app-ads.txt on your domain and never place ads where they can be tapped by accident.
Use
AdMob (native)
Banner
Bottom, above tabs
Interstitial
Natural breaks, capped
Verify
app-ads.txt

AdMob vs your website's ads

Web ad networks are built for browsers. Google offers a separate path for showing web ads in app WebViews, but the simplest setup for a converted app is to hide your web ads inside the app (using an .in-app CSS class) and let the converter show AdMob units natively. You avoid double ads and policy grey areas.

Placements that work

FormatWhereNotes
Adaptive bannerBottom of the screen, above tabsAlways visible, low annoyance
InterstitialBetween actions: after reading an article, after a levelCap frequency (e.g. not more than once every few minutes)
RewardedOptional: “watch an ad to unlock”Only if you have something to unlock

Rules that get apps suspended

  • Ads that cover content or buttons, or appear right where users tap.
  • Interstitials on app launch or exit.
  • Ads in apps for children without the right settings.
  • Encouraging clicks.

app-ads.txt

Publish https://yourdomain.com/app-ads.txt with your AdMob publisher line, and list the same domain as the developer website on your Play listing. It verifies your inventory and protects revenue.

When ads aren't worth it

Shops, booking and SaaS apps usually earn more from conversions than from ads — an ad is a reason for a customer to leave. Ads make sense for content, tools and games.

Frequently asked

Can I use AdSense in my converted app?

AdSense isn't designed for in-app WebViews; Google provides specific WebView ad integrations and AdMob for apps. For converted apps, native AdMob units are the straightforward choice.

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